Bupa, an international healthcare group mainly based in the UK, launched an online free-to-play memory game that lets you experienced what it’s like to have dementia.

The game is focused on raising awareness of dementia and how difficult it can be for people who live and struggle with different types of dementia.

Bupa conducted a research regarding the most frequent incidences when people temporarily forget for a moment what their task or thought was.

The top ten most common “memory blots” by adults are:

  1. Walking into a room and forgetting why you went there in the first place.
  2. Not remembering where you put your keys.
  3. Forgetting items off your shopping list at the supermarket.
  4. Forgetting a password.
  5. Forgetting where you left your phone.
  6. Being unable to recall whether you locked the door to your house or car.
  7. Forgetting what day of the week it is.
  8. Not being able to recall the name of someone you know quite well.
  9. Forgetting a colleague’s name.
  10. Accidentally forgetting a loved one’s birthday or anniversary.

Not Causes For Concern

Professor Graham Stokes, Director of Dementia care at Bupa, explained that these moments should not be a cause of alarm.

Stokes said, “Regardless of your age, from time to time we all forget where we put our keys or what we went upstairs for. While occasional memory blots should not to be mistaken with the onset of dementia, these forgetful moments do give a sense of what living with dementia can feel like, and the emotions someone living with the disease can experience.”

“Imagine forgetting the simplest, and sometimes the biggest things, every single day and the confusion and frustration this can give you. We’ve created the Memory Game to give people a small glimpse of what living with dementia can be like,” Stokes adds.

Sharing the Experience

To give people a glimpse of what it would be like to live with dementia and to experience some of the frustrations and confusion that accompany this disease, Bupa designed an interactive online game called “The Memory Game.”

To get the attention of more people, Bupa launched ‘The Memory Game’ to raise awareness of dementia. The online game simulates the troubles faced by people with dementia which includes confusion, frustration and even blurred or irregular vision.

Stokes explains, “This research shows that there is a huge knowledge gap when it comes to dementia. With the number of people living with dementia set to rise in the UK to over one million by 2025, it is critical that we increase awareness and understanding so we can better support people living with the condition, as well as their close family and friends.”


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